This November, CBCC India is taking an initiative to raise its voice against Cancer. Every year the incidence of cancer in India is increasing rapidly; costing so many lives and affecting so many families. Cancer never discriminates, it sees no color, caste, or class, it can happen to anyone. Let you and your family not be the next. It is important to step up and work towards cancer literacy amongst the population of India. Let our goal together be to spread awareness amongst the public and emphasize the importance of early detection, all of which play a major role in the treatment of cancer.